But, as I’ll explain later, their uniqueness also helped a great deal.

7 Tech Stocks to Buy for Q4 Earnings SeasonĪmong the reasons for their success in initially generating buzz were the pioneering nature of their products and the charisma and showmanship of their CEOs.

That, in turn, lead to very strong demand for their offerings. What really put Apple and Tesla way above their competitors, in my opinion, was not the overall quality or beauty of their products, but the fact that, for multiple reasons, their products and companies generated a great deal of positive buzz. The early iPhones, I remember, had big problems with dropped calls, and Tesla, for many years, has had little and not-so-little technical problems with its EVs. For example, HTC’s devices and Fisker’s (NYSE: FSR) EVs were very well-designed, while BlackBerry phones (NYSE: BB) were extremely easy to use.Īlso noteworthy is that both the early iPhones and Tesla’s EVs, throughout the automaker’s history, had important disadvantages.

And the initial iPhones had more and easier-to-access apps than previous high-tech phones.īut I would argue that competing MP3 players, electric vehicles, and phones were well-designed and convenient, with important competitive advantages, too. It’s true, for example, that the first iPod had more storage than competing MP3 players and that Tesla was (that I know of) the first major automaker to offer over-the-air updates. Yes, Apple (NASDAQ: AAPL) and Tesla (NASDAQ: TSLA) have always had wonderfully designed, very convenient products. Apple and Tesla Succeeded Largely Because of Buzz The other is massive volumes of discussions about a product or service on social media and via other forms of communications.

One is widespread coverage in mainstream media outlets. To really become successful and push LCID stock meaningfully above its current levels, Lucid needs to soon start generating strong, positive buzz surrounding its electric vehicles.īuzz has two main elements.

Started from the bottom clean mp3